top of page
Brand Tales
Real projects from my career. Reach out to discuss how I can support your brand tale.
Be Well Virtual EDM Festival
When the BeWell production team shared their vision for the ultimate winter EDM festival, it was exciting to align on their marketing and event promotion needs.
I stepped into the transformative experience with the producers to imagine the feeling attendees were likely to experience at the festival.
I designed an electric ice palette, infusing it with high-energy dance elements that resonated with the festival's pulse. The approach blended familiar festival layouts with diverse content styles, creating a harmonious atmosphere that allowed artists to integrate seamlessly into the event.
I created a vibrant collection of social and print promotional materials and captivating artist graphics, which elevated the festival’s aesthetic and amplified the energy of the event.
Impact: Event Promotional Kit
Yoga James Brand Tale
Retreats, Trainings & Workshops
Yoga James is a renowned somatic yin yoga teacher who travels the West Coast to lead classes, workshops, trainings and retreats. His mission: focus less on content, more on meaningful experiences.
To align his vision, we delved into his materials, targeting the mood and atmosphere for each event. We imagined a brand identity to match his bold, earthy energy.
As a creative partner, we crafted a brand foundation capturing James's essence. Integrated into Canva, this empowered him to effortlessly brand his daily creations.
For larger events like workshops and retreats, we created event sponsorships, training guides, and campaign packages to leave a lasting impact on participants.
Impact: Brand Identity and Campaign
High-Velocity Product Launch
Samples recreated to respect proprietary information. Company and product information redacted.
To prepare the employees at a Fortune 500 company for an upcoming flagship launch, we aligned on the key details of the product, what each department would need to know, and the target audience details.
We imagined a smooth launch of a complex product across multiple channels. To accomplish this, I created the complete sales enablement system: quick reference guides, playbooks, infographics, communication timelines, and multi-channel campaigns.
While my focus now is wellness professionals, this shows how I approach strategic launches with impact at scale.
bottom of page